Address
Queens NY 11432
Contact Hours
Monday - Friday
8 a.m. - 10 p.m.
Saturday
12 p.m. - 5 p.m.
Sunday
Closed
Small-Batched. Herbal-Infused. 100% Natural.
• Ayurvedic + Botanical Blends crafted to deeply nourish your crown 🤞🏾
Made for real growth, moisture & scalp health 🌺
Your crown deserves this kind of care !
The Nova way. 💚
💚 THE NOVA WASH DAY COLLECTION HAS ARRIVED. Moisture Melt • Protein Potion • Herbal Shampoo • Ritual Powder •
Pure herbs. Real slip. Deep nourishment.✨
A customizable herbal mask that revives your roots and renews your strands mix it how you like it.
Made with amla, fenugreek, hibiscus, brahmi, marshmallow root, slippery elm, flaxseed, rosemary, clove, and bhringraj, this blend nourishes the scalp, strengthens from the root, and adds natural slip. Combine with warm water, aloe juice, yogurt, or a bit of conditioner for a fresh mask that glows from root to tip.
Why it works: ayurvedic herbs for growth and strength + slippery herbs for softness and detangling your natural, build-your-own deep treatment.
| Herb | Benefit |
|---|---|
| Amla | Boosts growth, thickens roots, adds shine |
| Fenugreek | Reduces shedding + increases slip |
| Hibiscus | Enhances curl definition + color vibrancy |
| Brahmi | Strengthens follicles + supports retention |
| Marshmallow Root | Softens + melts tangles instantly |
| Slippery Elm | Extreme slip + breakage reduction |
| Flaxseed | Curl clumping + elasticity support |
| Rosemary | Stimulates circulation + growth |
| Clove | Strengthens roots + reduces shedding |
| Bhringraj | Known for hair revival + regrowth support |
Mix 2–6 tsp powder with equal parts warm water, aloe juice, yogurt, or conditioner until creamy.
Apply to damp hair from scalp to ends.
Cover for 20–30 minutes.
Rinse thoroughly. Style as usual.
Tip: Add oils, honey, or conditioner for extra richness.
For best results: Use every 1–2 weeks + alternate with deep conditioner.
✔ Weak, shedding or thinning hair
✔ Growth + thickness goals
✔ Breakage + moisture loss
✔ Wash day strengthening masks
✔ Curly, coily + protective style maintenance
This isn’t just herbs it’s ritual work for your hair.
A nourishing Ayurvedic mask designed to revive brittle strands, melt through tangles, and strengthen from the root outward.
When mixed, it becomes a creamy slip agent that feeds the scalp + defines curls naturally.
A reset for stressed hair.
A restart for your roots.
My products are packed with all natural herbs that are rich in nutrients and protein. These ingredients prevent hair loss, fungal growth and aids in dandruff, scalp irritation & alopecia. Your hair will not stop growing! Get ready for a healthy scalp and long thriving hair 🌱🌺👏🏾
“Good hair is defined by health , not texture!”
Be good to your hair. You wear it everyday! ✨
Cassie
CEO
My journey started just like yours searching for products that would finally love my hair back. In 2021, I realized the beauty aisle wasn’t created with my texture in mind, so I turned toward tradition: African herbs, Indian botanicals, and ancestral remedies known for centuries to grow long, thick, flourishing hair. I became my own formulator mixing herbs, researching ingredients, listening to my hair, and watching it transform week by week. Fuller. Softer. Stronger. Healthier. What healed my hair reshaped my confidence and now I’m here to pour that same transformation into every jar.
Nova Herbal Co. is more than hair care it’s culture, nature, and growth woven into a ritual. Real ingredients. Real results. Real love for your crown. 🫶🏾🌱🌺
Contact Hours
Monday - Friday
8 a.m. - 10 p.m.
Saturday
12 p.m. - 5 p.m.
Sunday
Closed