Address
Queens NY 11432
Contact Hours
Monday - Friday
8 a.m. - 10 p.m.
Saturday
12 p.m. - 5 p.m.
Sunday
Closed
Small-Batched. Herbal-Infused. 100% Natural.
• Ayurvedic + Botanical Blends crafted to deeply nourish your crown 🤞🏾
Made for real growth, moisture & scalp health 🌺
Your crown deserves this kind of care !
The Nova way. 💚
💚 THE NOVA WASH DAY COLLECTION HAS ARRIVED. Moisture Melt • Protein Potion • Herbal Shampoo • Ritual Powder •
Pure herbs. Real slip. Deep nourishment.✨
When your strands need structure, this is your reset button. A strengthening infusion of fenugreek, amla, brahmi, hibiscus, shikakai, and clove works from the root down to reduce breakage and restore elasticity. Balanced with mango butter, shea butter, rice bran and sweet almond oil for moisture, so it never leaves your hair hard or brittle. Finished with manuka honey, rice protein, and MSM to help reinforce, smooth, and strengthen over time.
Why it works: botanical protein treatment that strengthens and repairs while keeping softness intact — herbal growth support meets salon-grade results.
Apply to damp, freshly-washed hair.
Detangle thoroughly + allow to sit 20–45 mins.
Rinse well. Follow with light moisture if needed.
✨ Suggested routine: Alternate with Moisture Melt for strength + softness balance.
| Benefit | Why It Matters |
|---|---|
| Repairs damage + breakage | Rice protein strengthens weak areas on the strand |
| Boosts curl elasticity | Fenugreek + amla promote bounce + definition |
| Scalp circulation boost | Clove + shikakai encourage growth + thickness |
| Thickening effect over time | Rice + brahmi build volume + structure |
| Ideal for shedding + limp curls | Perfect protein reset without crunch/dryness |
✔ Weak, limp, shedding or breaking curls
✔ Transitioning + color-treated hair
✔ Low elasticity or protein-missing strands
✔ Wash days needing strength + structure
✔ Alternating bi-weekly with Moisture Melt
This is reconstruction without the stiffness.
Strength + structure — while still soft, juicy, flexible.
A protein treatment that feels like luxury, not punishment.
Aqua (and Herbal Decoction of Trigonella Foenum-Graecum (Fenugreek), Emblica Officinalis (Amla), Bacopa Monnieri (Brahmi), Hibiscus Sabdariffa (Hibiscus), Acacia Concinna (Shikakai), Syzygium Aromaticum (Clove)), Aloe Barbadensis Leaf Juice,
Oryza Sativa (Rice) Bran Oil,
Prunus Amygdalus Dulcis (Sweet Almond) Oil,Mangifera Indica (Mango) Seed Butter,
Butyrospermum Parkii (Shea) Butter,
Behentrimonium Methosulfate (and) Cetearyl Alcohol (BTMS-50),
Aloe Barbadensis Leaf Juice (Gel)
Mel (Manuka Honey),
Hydrolyzed Rice Protein,
Fragrance / Essential Oil Blend,
Dehydroacetic Acid (and) Benzyl Alcohol (Preservative).
My products are packed with all natural herbs that are rich in nutrients and protein. These ingredients prevent hair loss, fungal growth and aids in dandruff, scalp irritation & alopecia. Your hair will not stop growing! Get ready for a healthy scalp and long thriving hair 🌱🌺👏🏾
“Good hair is defined by health , not texture!”
Be good to your hair. You wear it everyday! ✨
Cassie
CEO
My journey started just like yours searching for products that would finally love my hair back. In 2021, I realized the beauty aisle wasn’t created with my texture in mind, so I turned toward tradition: African herbs, Indian botanicals, and ancestral remedies known for centuries to grow long, thick, flourishing hair. I became my own formulator mixing herbs, researching ingredients, listening to my hair, and watching it transform week by week. Fuller. Softer. Stronger. Healthier. What healed my hair reshaped my confidence and now I’m here to pour that same transformation into every jar.
Nova Herbal Co. is more than hair care it’s culture, nature, and growth woven into a ritual. Real ingredients. Real results. Real love for your crown. 🫶🏾🌱🌺
Contact Hours
Monday - Friday
8 a.m. - 10 p.m.
Saturday
12 p.m. - 5 p.m.
Sunday
Closed