Address
Queens NY 11432
Contact Hours
Monday - Friday
8 a.m. - 10 p.m.
Saturday
12 p.m. - 5 p.m.
Sunday
Closed
Small-Batched. Herbal-Infused. 100% Natural.
• Ayurvedic + Botanical Blends crafted to deeply nourish your crown 🤞🏾
Made for real growth, moisture & scalp health 🌺
Your crown deserves this kind of care !
The Nova way. 💚
💚 THE NOVA WASH DAY COLLECTION HAS ARRIVED. Moisture Melt • Protein Potion • Herbal Shampoo • Ritual Powder •
Pure herbs. Real slip. Deep nourishment.✨
Your curls’ comfort food. This protein-free deep conditioner melts tangles on contact with a silky blend of marshmallow root, slippery elm, hibiscus, brahmi, and aloe vera juice — all known for next-level slip and hydration.
Butters and oils like mango, shea, avocado, and almond restore bounce, while banana powder and colloidal oatmeal wrap each strand in rich moisture for that buttery-soft finish. Finished with manuka honey and silk aminos for smooth, glossy curls that feel alive again.
Why it works: deep hydration from butters + humectants, detangling herbal base, and nourishing banana + oatmeal for that “melt-in” softness.
Apply generously to clean, wet hair.
Focus on mid-shaft to ends and work through with fingers or a detangling brush.
Cover with a cap for 20–45 mins.
Rinse thoroughly + style as usual.
✨ Tip: Add heat/steam for extra slip + deeper penetration.
| Benefit | Why It Matters |
|---|---|
| Extreme moisture infusion | Butters + aloe restore softness + elasticity |
| Instant slip | Marshmallow, slippery elm + silk melt through tangles |
| Enhances curl definition | Hibiscus + banana promote clumping + shine |
| Scalp-loving formula | Brahmi + oatmeal soothe itching + dryness |
| Zero protein | Perfect for dryness, breakage + moisture overload recovery |
✔ Type 3 & 4 curls/coils
✔ Low porosity or protein-sensitive hair
✔ Extremely dry, brittle, tangled strands
✔ Weekly/moisture-focused wash days
✔ Protective style prep + takedown
This isn’t just moisture —
it’s slip in a jar.
Herbal, hydrating, softening.
A deep conditioner that feels like silk.
Aqua (and Herbal Infusion of Althaea Officinalis (Marshmallow Root), Ulmus Rubra (Slippery Elm), Hibiscus Sabdariffa (Hibiscus), Bacopa Monnieri (Brahmi), Avena Sativa (Oat) Kernel Flour, Musa Paradisiaca (Banana) Powder), Aloe Barbadensis Leaf Juice,Persea Gratissima (Avocado) Oil,
Prunus Amygdalus Dulcis (Sweet Almond) Oil,Mangifera Indica (Mango) Seed Butter,
Butyrospermum Parkii (Shea) Butter,
Behentrimonium Methosulfate (and) Cetearyl Alcohol (BTMS-50),Aloe Barbadensis Leaf Juice (Gel) Mel (Manuka Honey),Glycerin,
Hydrolyzed Silk Amino Acids,
Fragrance / Essential Oil Blend,
Dehydroacetic Acid (and) Benzyl Alcohol (Preservative).
My products are packed with all natural herbs that are rich in nutrients and protein. These ingredients prevent hair loss, fungal growth and aids in dandruff, scalp irritation & alopecia. Your hair will not stop growing! Get ready for a healthy scalp and long thriving hair 🌱🌺👏🏾
“Good hair is defined by health , not texture!”
Be good to your hair. You wear it everyday! ✨
Cassie
CEO
My journey started just like yours searching for products that would finally love my hair back. In 2021, I realized the beauty aisle wasn’t created with my texture in mind, so I turned toward tradition: African herbs, Indian botanicals, and ancestral remedies known for centuries to grow long, thick, flourishing hair. I became my own formulator mixing herbs, researching ingredients, listening to my hair, and watching it transform week by week. Fuller. Softer. Stronger. Healthier. What healed my hair reshaped my confidence and now I’m here to pour that same transformation into every jar.
Nova Herbal Co. is more than hair care it’s culture, nature, and growth woven into a ritual. Real ingredients. Real results. Real love for your crown. 🫶🏾🌱🌺
Contact Hours
Monday - Friday
8 a.m. - 10 p.m.
Saturday
12 p.m. - 5 p.m.
Sunday
Closed