Address
Queens NY 11432
Contact Hours
Monday - Friday
8 a.m. - 10 p.m.
Saturday
12 p.m. - 5 p.m.
Sunday
Closed
Small-Batched. Herbal-Infused. 100% Natural.
• Ayurvedic + Botanical Blends crafted to deeply nourish your crown 🤞🏾
Made for real growth, moisture & scalp health 🌺
Your crown deserves this kind of care !
The Nova way. 💚
💚 THE NOVA WASH DAY COLLECTION HAS ARRIVED. Moisture Melt • Protein Potion • Herbal Shampoo • Ritual Powder •
Pure herbs. Real slip. Deep nourishment.✨
Your wash day starts here a soft-lather, sulfate-free cleanser brewed straight from real herbs. Amla, hibiscus, fenugreek, brahmi, horsetail, rosemary, and slippery elm come together to gently detox your scalp while feeding it nutrients that spark growth and shine. Aloe vera juice and plant oils keep moisture locked in, so your curls stay clean and hydrated.
Why it works: herbal infusion for scalp care, gentle coconut-based cleansers, avocado + sweet almond oils for softness, panthenol & wheat protein for light strength and body.
Apply to wet hair and scalp, working into a gentle lather.
Massage with fingertips for 60–90 seconds to activate the herbal infusion.
Rinse thoroughly. Repeat if needed for heavy buildup.
Follow with Moisture Melt or Protein Potion for best results.
✨ Safe for weekly wash days
✨ Gentle enough for color-treated hair
✨ Works as a first-step detox without stripping
| Benefit | Why It Matters |
|---|---|
| Cleans without stripping | No sulfates — moisture stays present in the hair shaft |
| Supports growth & thickness | Amla, fenugreek, horsetail + rosemary feed follicles |
| Melt-in slip (rare for shampoo) | Slippery elm reduces friction + breakage |
| Boosts moisture retention | Aloe + avocado allow hair to soften as you cleanse |
| Reduces shedding over time | Brahmi strengthens roots + wheat protein repairs |
🌿 Amla → strengthens roots, reduces shedding, promotes length retention
🌿 Fenugreek → activates shine + fullness & supports growth cycle
🌿 Horsetail → silica-rich, ideal for breakage-prone strands
🌿 Brahmi → calms scalp inflammation + strengthens roots
🌿 Slippery Elm → slip, glide, and reduced tangles from step one
🌿 Hibiscus → encourages thickness + supports growth stage
🌿 Rosemary → stimulates follicles + improves scalp circulation
✔ Type 3 & 4 curls/coils
✔ Natural + color-treated hair
✔ Low + high porosity
✔ Weekly wash days + protective style takedown washes
✔ Dry, shedding, or slow-growth scalps
This isn’t just a cleanser
it’s an herbal scalp treatment disguised as a shampoo.
Most shampoos cleanse.
This one nourishes, strengthens, and supports growth while cleansing.
INGREDIENT LIST
Aqua (and Herbal Infusion of Emblica Officinalis (Amla), Hibiscus Sabdariffa (Hibiscus), Bacopa Monnieri (Brahmi), Trigonella Foenum-Graecum (Fenugreek), Equisetum Arvense (Horsetail), Ulmus Rubra (Slippery Elm), Rosmarinus Officinalis (Rosemary)Cocamidopropyl Betaine,
Decyl Glucoside,Aloe Barbadensis Leaf Juice,
Persea Gratissima (Avocado) Oil,
Prunus Amygdalus Dulcis (Sweet Almond) Oil,Hydrolyzed Wheat Protein,Panthenol,Xanthan Gum,
My products are packed with all natural herbs that are rich in nutrients and protein. These ingredients prevent hair loss, fungal growth and aids in dandruff, scalp irritation & alopecia. Your hair will not stop growing! Get ready for a healthy scalp and long thriving hair 🌱🌺👏🏾
“Good hair is defined by health , not texture!”
Be good to your hair. You wear it everyday! ✨
Cassie
CEO
My journey started just like yours searching for products that would finally love my hair back. In 2021, I realized the beauty aisle wasn’t created with my texture in mind, so I turned toward tradition: African herbs, Indian botanicals, and ancestral remedies known for centuries to grow long, thick, flourishing hair. I became my own formulator mixing herbs, researching ingredients, listening to my hair, and watching it transform week by week. Fuller. Softer. Stronger. Healthier. What healed my hair reshaped my confidence and now I’m here to pour that same transformation into every jar.
Nova Herbal Co. is more than hair care it’s culture, nature, and growth woven into a ritual. Real ingredients. Real results. Real love for your crown. 🫶🏾🌱🌺
Contact Hours
Monday - Friday
8 a.m. - 10 p.m.
Saturday
12 p.m. - 5 p.m.
Sunday
Closed