Address
Queens NY 11432
Contact Hours
Monday - Friday
8 a.m. - 10 p.m.
Saturday
12 p.m. - 5 p.m.
Sunday
Closed
Small-Batched. Herbal-Infused. 100% Natural.
• Ayurvedic + Botanical Blends crafted to deeply nourish your crown 🤞🏾
Made for real growth, moisture & scalp health 🌺
Your crown deserves this kind of care !
The Nova way. 💚
💚 THE NOVA WASH DAY COLLECTION HAS ARRIVED. Moisture Melt • Protein Potion • Herbal Shampoo • Ritual Powder •
Pure herbs. Real slip. Deep nourishment.✨
When your curls need moisture that actually lasts, this is your melt-in magic.
A deeply nourishing blend of mango butter, a slow-steeped herbal oil infusion (marshmallow root, hibiscus, amla, brahmi, and rosemary), and fresh flaxseed gel creates a butter that softens, smooths, and seals without weighing your hair down.
Balanced with aloe, distilled water, and glycerin for juicy hydration — and cushioned with BTMS-50 + cetearyl alcohol for that silky, buttery glide.
Finished with a soft mango scent for the perfect touch of sweetness.
Why it works: a moisture-rich herbal butter that melts into the hair to lock in hydration, smooth frizz, soften ends, and help protect your length — without feeling greasy, waxy, or heavy.
When your curls need moisture that actually lasts, this is your melt-in magic.
A deeply nourishing blend of mango butter, a slow-steeped herbal oil infusion (marshmallow root, hibiscus, amla, brahmi, and rosemary), and fresh flaxseed gel creates a butter that softens, smooths, and seals without weighing your hair down.
Balanced with aloe, distilled water, and glycerin for juicy hydration — and cushioned with BTMS-50 + cetearyl alcohol for that silky, buttery glide.
Finished with a soft mango scent for the perfect touch of sweetness.
Why it works: a moisture-rich herbal butter that melts into the hair to lock in hydration, smooth frizz, soften ends, and help protect your length — without feeling greasy, waxy, or heavy.
Apply to damp or dry hair.
Warm a small amount between palms and smooth through mid-lengths + ends.
Perfect for sealing in your leave-in, softening your curls, and moisturizing protective styles.
✨ Suggested routine: Pair with your Leave-In Cream for long-lasting softness, then seal with Butter Me Down to lock everything in.
| Benefit | Why It Matters |
|---|---|
| Deep, lasting moisture | Mango butter + herbal oils seal hydration into the strand |
| Softer, smoother curls | Marshmallow root + hibiscus help soften + add slip |
| Flexible hold + curl definition | Flaxseed gel nourishes and lightly defines |
| Reduced dryness + frizz | Aloe + glycerin attract and hold moisture |
| Helps protect ends + retain length | Rich butters cushion and protect delicate hair |
| Ideal for twist-outs + protective styles | Creamy texture gives softness with staying power |
✔ Dry, dull, or brittle curls
✔ High-porosity or color-treated strands
✔ Twist-outs, braid-outs, and protective styles
✔ Sealing in moisture after your leave-in
✔ Smoothing and protecting ends for length retention
✔ Anyone who needs softness without grease
This is moisture without the heaviness.
Soft, creamy, melt-into-your-hair goodness — powered by real herbs and flaxseed gel for lightweight nourishment.
A luxurious butter that keeps curls juicy, smooth, and soft for days.
| Benefit | Why It Matters |
|---|---|
| Deep, lasting moisture | Mango butter + herbal oils seal hydration into the strand |
| Softer, smoother curls | Marshmallow root + hibiscus help soften + add slip |
| Flexible hold + curl definition | Flaxseed gel nourishes and lightly defines |
| Reduced dryness + frizz | Aloe + glycerin attract and hold moisture |
| Helps protect ends + retain length | Rich butters cushion and protect delicate hair |
| Ideal for twist-outs + protective styles | Creamy texture gives softness with staying power |
✔ Dry, dull, or brittle curls
✔ High-porosity or color-treated strands
✔ Twist-outs, braid-outs, and protective styles
✔ Sealing in moisture after your leave-in
✔ Smoothing and protecting ends for length retention
✔ Anyone who needs softness without grease
This is moisture without the heaviness.
Soft, creamy, melt-into-your-hair goodness — powered by real herbs and flaxseed gel for lightweight nourishment.
A luxurious butter that keeps curls juicy, smooth, and soft for days.
My products are packed with all natural herbs that are rich in nutrients and protein. These ingredients prevent hair loss, fungal growth and aids in dandruff, scalp irritation & alopecia. Your hair will not stop growing! Get ready for a healthy scalp and long thriving hair 🌱🌺👏🏾
“Good hair is defined by health , not texture!”
Be good to your hair. You wear it everyday! ✨
Cassie
CEO
My journey started just like yours searching for products that would finally love my hair back. In 2021, I realized the beauty aisle wasn’t created with my texture in mind, so I turned toward tradition: African herbs, Indian botanicals, and ancestral remedies known for centuries to grow long, thick, flourishing hair. I became my own formulator mixing herbs, researching ingredients, listening to my hair, and watching it transform week by week. Fuller. Softer. Stronger. Healthier. What healed my hair reshaped my confidence and now I’m here to pour that same transformation into every jar.
Nova Herbal Co. is more than hair care it’s culture, nature, and growth woven into a ritual. Real ingredients. Real results. Real love for your crown. 🫶🏾🌱🌺
Contact Hours
Monday - Friday
8 a.m. - 10 p.m.
Saturday
12 p.m. - 5 p.m.
Sunday
Closed